The Safe Brand List

Hopefully after reading my blog post Makeup: The Ugly Truth you’ll  be in favour of beauty without cruelty. Here I’ll post a list of safe brands to buy your cosmetic essentials from. The list is not fully exhaustive since I only list companies which I have thoroughly researched or got direct evidence from to ensure they do not test their products on animals so I will keep adding to it. Brands are taking the step to cruelty free every day and similarly are giving in to their profit hungry executives and beginning to sell in China. Make sure to follow to keep fully up-to-date!

#BeautyWithoutCruelty

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Anastasia Beverly Hills

Ardelle

AYA Cosmetics

bareMinerals*

Barry M

Basic Bitch Cosmetics

Bath and Bodyworks

Batiste*

B. makeup by Superdrug

Buxom*

Carmex*

Charlotte Tilbury

Collection Cosmetics

c.y.o

EcoTools

e.l.f.

Eye Candy London

Eylure*

Fenty beauty*

Flower by Walmart

Freedom Makeup

GOSH Cosmetics

Hard Candy

Illamasqua

Kat Von D

KIKO*

Kylie Cosmetics*

L.A. Girl

Laura Mercier*

Liz Earle*

Lottie London*

Makeup Revolution

Marcelle

Mark Hill

Milani Cosmetics

Miss Sporty

Model’s Own

MUA

Nails Inc.

Natural Collection*

Pixi

Real Techniques

Sleek

Soap & Glory

The Body Shop

Wet ‘n’ Wild

Wunderbrow

w7

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*These brands are either owned by Shiseido, Boots or their parent company is unknown. This means that they do no testing whatsoever on their own ingredients or products but their parent companies may test on products that they sell under other brand names e.g. Shiseido owns 3 cruelty free brands listed here but also owns NARS which does test its products on animals as it has begun to sell in China.

BRANDS TO AVOID COMPLETELY:

The following brands sell their products in China and therefore are happy to partake in animal testing to abide by Chinese state law.

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Aussie – owned by Proctor & Gamble

Avon

Benefit

Bobbi Brown – owned by Estée Lauder

Bourjois Paris – owned by Chanel

Bumble & Bumble – owned by Estée Lauder

Burberry

Calvin Klein

Chanel

Clarins

Clinique – owned by Estée Lauder

Crabtree & Evelyn

D & G

Dior

Elie Saab

Elizabeth Arden – owned by REVLON

Estée Lauder – owned by Estée Lauder

Garnier – owned by L’Oreal

Giorgio Armani – owned by L’Oreal

Givenchy

GlamGlow – owned by Estée Lauder

Gucci

Juicy Couture

Lacoste

Lancôme – owned by L’Oreal

L’Oreal – owned by L’Oreal

MAC – owned by Estée Lauder

Marc Jacobs

Mary Kay

Michael Kors

Max Facror – owned by Procter & Gamble

Maybelline – owned by L’Oreal

NARS

Neutrogena – owned by Johnson & Johnson

No7

NYC – owned by Coty

Olay – owned by Procter & Gamble

Origins – owned by Estée Lauder

Prada

REVLON

Rimmel – owned by Coty

Roberto Cavalli

Sally Hansen – owned by Coty

Tom Ford

Vera Wang

Versace

YSL – owned by L’Oreal

The following brands do not sell in China but are owned by animal testing giants L’Oreal and Estée Lauder, so should be avoided in any way possible to eliminate these two industry leaders from ignoring the cruelties concerned with animal testing for cosmetics.

L’Oreal brands:

Carol’s Daughter

Essie

IT Cosmetics

NYX

Skinceuticals

Urban Decay

Estée Lauder brands:

Aveda

Becca

Smashbox

Too Faced

Ones to watch out for….

Younique consistently refuses to give full information on their stance on animal testing. They insist that they themselves do not test on animals but make no comment on whether third parties do or whether their ingredients are. I would avoid as it seems highly likely that they are involved either directly or indirectly with cosmetic testing on animals.

TOPSHOP beauty is currently 100% cruelty free. However, negotiations are currently taking place in the plan to introduce stores into China. Whether or not the stores will offer the brand’s beauty products is unclear at this moment, but I would avoid purchasing from them as it is most definitely a possibility.